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AvailableTwo-wayHoop profile

WhatsApp Business

Start workflows from WhatsApp replies and send messages or approved templates from Hoop.

PublisherMeta
ConnectionMessages and events
SetupOAuth + Account connection
ReviewedAug 1, 2026
01

How it works

Connect a WhatsApp Business phone number to use customer replies as workflow events. Hoop can send free-form messages during the customer service window and approved templates outside it.

Into Hoop

WhatsApp reply to Hoop

A reply from a customer can start a Customer Replied workflow in Hoop.

From Hoop

Hoop workflow to WhatsApp

A workflow can send a free-form message during the service window or an approved template when required.

02

Useful for

  • Trigger workflows from customer replies
  • Send workflow messages during an open conversation window
  • Use approved templates for eligible outbound messages

What you need

  1. 01

    A WhatsApp Business phone number

  2. 02

    The number connected to the matching Hoop account

  3. 03

    Approved templates for messages outside the service window

03

Before you connect

  • Outside the 24-hour customer service window, Meta requires a pre-approved template.
  • Template approval and messaging limits are controlled by Meta.
  • The two-way label refers to messages and workflow events, not full account data synchronization.
Authentication
Connect the WhatsApp Business phone number through the account setup and approve the requested Meta access.
Account requirements
An eligible WhatsApp Business account and any plan or usage charges that apply to the connected number.
04

Source check

This Hoop connection profile is being refreshed. No public source links are published for this record yet, so treat its direction and setup details as guidance rather than a verification.

Implementation support

Want help setting up this integration?